Share about SUCCESSFUL Sales/Marketing Campaigns

We will like to hear and learn from the Successful Sales/Marketing Campaigns that have succeeded in reaping PROFITS for your companies..

We will like to learn these GREAT STORIES about how and why they worked..

PS:
What had worked for others might NOT work for you..
The reasons why they are successful is because of careful planning and analysis that catered to the business and its goals in various situations and environments..
Each successful campaigns usually don't happen by chance or by mere copying without careful considerations..

Let me share something:

I was engaged by a start-up enrichment centre for children a few years ago to increase their in-takes and sign-ups and to kick start their enrollment rates..
Their first few attempts to reach and convert their customers were not up to expectations and the sign-up rate was like 1 or 2 per day..

After some analysis, discussion and budgeting considerations, we decided to redesign the flyer which offer benefits and values and brand uniqueness, reallocate and reschedule a fresh flyer distribution network and work out school alliances strategies..
We define the customers profile (primary school kids in a specific location, big enough to generate profitable returns within the least resources), the school schedule and various schemes to leverage on..

We placed distributors at locations like schools, nearby MRTs, targetting at the parents when they picked up their kids..
We build relationships and had talks with the principals in the schools to faciliate our programs..

And wthin 2 weeks, there were more than 100 sign ups (I couldn't remember the exact figure but no more than 150) during the 2 days scheduled enrollment exercises, each averaged about $100..

This campaign went from the initial 1-2 sign ups per day to more than 100 sign ups in 2 days for this booster campaign..
When I finished this campaign with this centre, I had put plans in place ready to be implemented to regenerate more customers..

Not bad.

I haven't actually had a successful marketing campaign that earn me any money yet.

I've mentioned before that only my first attempt at business, (selling exam papers), netted me some money ($4.50). Plus my friend was doing the marketing, which was really just prospecting fellow school mates.

After that, most successful marketing was using PPC ads for SSuF. Very effective. I don't earn money, but I earn members. On SSuF, members = knowledge and experience shared all round.

Was approached by a customer who wanted to help me do marketing for my business.

Not that SMEs like us do not want to do marketing. Just that marketing requires follow-up and follow-through. However, as operation person, our hands are tied. We really hope either to get someone in the office to front it, but usually they are not up to the mark for marketing. And SMEs do not have the luxury to employ a dedicated marketing person. The only choice is to look towards outsourcing the function, hoping that it will not cost us an arm and a leg without reaping results.

That is a gap for such services if Inle is interested...

I am here to fill that gap..
Thanks, amcpl1..

It has being some time, I shared some great news....

Recently, I helped a start up increase their leads by 300% with ease, within a month, with zero money down....
And from that onwards, the boss of the startup takes it from there and applying the same concepts, generate more than 500% on the next month....

Hi Inle,

Glad to know that your marketing campaign went great.

Care to share the mechanics aprt from just the numbers?

I would love to cover marketing success stories (for small businesses only) on my blog too.

So if your kind self, or anyone else would like to be featured, I would be most excited to hear from you.

Cheers!
Kenneth
http://ideasforsmallbusinesses.blogspot.com